1. Information We Collect

We collect information through forms, direct communication, cookies, analytics tools, and third‑party integrations.

1.1 Personal Information

• Name

• Email address

• Phone number

• Company name, position, and business details

• Postal address

• Communication history

• Billing details when relevant

• Any content voluntarily submitted (queries, uploaded files, forms, surveys)

1.2 Sensitive Personal Data or Information (SPDI)

We do not intentionally collect SPDI unless required for specific engagements. SPDI includes:

• Financial information

• Biometric identifiers

• Passwords

• Medical information
  If collected, handling will comply strictly with SPDI Rules.

1.3 Technical and Usage Data

Collected automatically:

• IP address

• Device and browser identifiers

• Operating system information

• Cookies and tracking data

• Log files and session details

• Referring URLs

• Website activity and clickstream behaviour

• Analytics data (Google Analytics or similar tools)

1.4 Third‑Party Data

If you connect or interact with third‑party platforms (e.g. Meta Ads, Google Ads, CRM or automation tools we set up for you), we may receive data from those systems as per their respective privacy terms.

2. How We Use Information

We use collected data for:

• Delivering, managing, and improving our digital‑marketing services

• Client onboarding and service execution

• Responding to queries and communicating with you

• Sending proposals, reports, invoices, and account‑related information

• Marketing communication (if consented)

• Analytics, performance insights, and optimisation

• Fraud prevention, security monitoring, and risk assessment

• Compliance with legal requests, audits, and regulatory requirements

3. Legal Basis for Processing

We rely on:

• Your explicit consent

• Performance of a contract or pre‑contractual steps

• Legitimate business interests

• Compliance with legal obligations

4. Information Sharing and Disclosure

We may share information only when necessary:

4.1 Service Providers and Partners

With vetted third‑party vendors such as:

• Hosting providers

• Email and communication platforms

• Website/analytics tools

• CRM and marketing automation systems

• Payment gateways

• Advertising platforms

4.2 Legal or Regulatory Authorities

When disclosure is required by law, court order, government directive, or to enforce our rights.

4.3 Business Transfers

In case of merger, acquisition, restructuring, or asset transfer.

We do not sell personal data.

5. Data Security

We follow reasonable security practices as mandated by Indian law, including:

• Access controls

• Encryption where appropriate

• Industry‑standard security frameworks

• Regular audits and vulnerability checks

• Safe retention and restricted‑access protocols
  That said, no electronic system can guarantee absolute security.

6. Data Retention

We retain personal information only for:

• The duration necessary to fulfil the purpose it was collected for

• Legal, accounting, and taxation requirements

• Ongoing engagements or support needs

7. Your Rights

You may request:

• Access to your personal information

• Correction or update

• Withdrawal of consent

• Deletion (subject to legal allowances)

• Information on how we process and share your data

Requests may be declined if deletion or modification would violate legal obligations or hinder contractual performance.

8. Cookies and Tracking Tools

Our site uses:

• Cookies (essential, performance, analytics)

• Tags, pixels, and SDKs from advertising platforms

• Third‑party analytics services
  You may disable cookies in your browser settings, though some site features may not function correctly.

9. Third‑Party Links

Our website may link to external sites. We are not responsible for their content, policies, or practices.

10. Children’s Privacy

Our services are not intended for minors under 18. We do not knowingly collect data from children.

11. Cross‑Border Transfers

Data may be stored or processed outside India when using global platforms or cloud services. Such transfers follow reasonable security standards.

12. Grievance Officer

As required by IT Act and SPDI Rules:
Name:
Email:
Phone:
Address:

13. Changes to This Policy

We may update this Policy periodically. Continued use of our website or services means you accept the revised version