Calicut Globstars Brand Building
ABOUT THE PROJECT
Providing Sultans of Calicut their voice in and out of the field in the digital space.
We built this project entirely from the ground up. Every page, every visual element, and every detail was crafted from scratch to shape a digital identity that truly reflects the brand. From structuring the core foundation to designing each screen, the goal was simple: create something that feels cohesive, intentional, and ready to grow with the team.
EXECUTION
Hatch managed the brand's entire lifecycle, ensuring consistency across every touchpoint:
Jersey & Kit Design: We conceptualized and designed the official match-day jerseys and fan kits, giving the team a distinct, professional visual armor.
Digital Presence: We built the official website and currently manage all social media handles, driving engagement with real-time match updates, player stories, and interactions.
Production & Branding
From high-gloss pre-season player photoshoots to capturing raw match-day emotions, our production team created the visual assets that defined the team's look. Offline Branding: We extended the digital identity into the real world with hoarding branding, off-field visual strategies.
The Impact: In a league featuring Kerala's best cricketing talent, Hatch successfully established the Calicut Globstars as a dominant digital force. We turned a new franchise into a recognizable brand with an active digital footprint that continues to grow.
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