The Flash in Motion for Puma
ABOUT THE PROJECT
Puma wanted a cultural voice, not just an athlete. Rahul KP became that bridge turning Sportstyle into a statement that lives beyond the pitch.
Puma as a brand isn't just about performance; it's about culture. The brand needed to amplify its "Sportstyle" narrative in Kerala by tapping into a figure who embodies both raw athletic talent and effortless street swagger. Enter Rahul KP Kerala’s own footballing icon and arguably the most fashionable player in Kerala’s football circuit.
LOCATION
We moved the narrative away from the stadium turf and into the world of lifestyle. The concept was to showcase Rahul KP as a trendsetter.
SUMMARY
We highlighted Rahul’s natural flair and "drip," positioning him as the bridge between football culture and streetwear fashion, curating looks that featured Puma’s latest drops, styled specifically to match Rahul’s personal aesthetic.
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