Kerala Blasters - Jersey Launch
ABOUT THE PROJECT
Working in that space taught us something important. Creative output has to be engineered, not improvised, if you want audiences to feel it.
Every jersey launch was treated like a cultural release. We blended high fashion direction with the fire of Manjappada, bringing the “Yennum Yellow” spirit to life through visuals that felt larger than sport. That same discipline and emotional intelligence drives our process at Hatch today.
SUMMARY
Those years weren’t just portfolio pieces they shaped how we think about brand storytelling.
We now channel big stage production value, sharp storytelling, and audience insight into every Hatch project. What we learned in Kerala football culture became the backbone of how we think, create, and deliver.
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